TRAVIS PECK

Strategic Product Leader + Lean UX/CX + Research & Testing + Design Services

Ideation

Many can come up with good ideas. Not every idea can be executed in a business environment.

The design and development lifecycle is most designers’ favorite step. The art and science of figuring out how to make an idea work is my special skills set and other teams come into action.

Execution is key. Understanding ideas’ source, motivation, and process provides valuable intelligence.

User Studies

Understanding who your users are to their fullest is the vanguard for all my business decisions. User preferences regularly drives choices from technical design to customer support.

Obtaining feedback derives from users’ online habits, not only from your peers. Finding and then comprehending user data and writing off such data cases is a process you seek in any form available as well as any time where applicable. My professional nature constantly seeks that feedback.

Elaboration

The elaboration phase is when collaboration and perspective weigh in on those ideas. It’s vital to understand, that no matter what instincts one may have or what the imperfect data sources reveal, all ideas need to go through a pressure of verification.

Some concepts either evolve or devolve at this point, but the success rate of this phase is high for sanctioning the great ideas to continue.

I still find inspiration and value in the ideas that are not yet real or that didn’t pass this test. These concepts are reserved for time and user changes.

Testing

Regardless of the available time a business may permit for testing, testing of unpublished and published ideas should continuously endure.

Testing concepts is critical at the beginning of the design phase, yet its need persists through a product’s progression, even when that product starts showing results.

While routinely writing an incredibly vast amount of documentation, I recognize the opportunities where writing benefits 1) something to be tested and/or 2) someone to be informed.

Wireframes & Low-Fidelity Concepts

My mind equally wraps around the simplest to the most deserving, complicated entities.

Wireframing is a critical art and science to shape a new idea and ensure user application, the need and the context. Research gathered from the user market place should be the initiation to how ideas display and interact with a human.

My wireframing skills receive great praise by many who recognize the substantial value and consequently initiate formation. I’m privately impressed when the development output matches the wireframes perfectly.

Visual Design

Visual design only works if it continues to honor your user’s needs, the content they seek, and in the context that they know. Visual or creative design excels when that design communicates effectively. 

In my experience, I often see greater efficiency when the design is more integrated into the wireframing and iterative phases.

Concepts tend to demo more effectively when they accurately show a concept in its real-life form.

To those who are like-minded designers, than can easily visualize from blueprint like mock ups. But to others, it’s more difficult to perceive the idea.

The visual harmonizes all of the architecture, content and also importantly, remain simple.

Diverse & Exceptional Work Experience

TRAVIS PECK

Strategic Product Design Leader + Lean UX/CX + Research & Testing + Innovation

With expertise in user experience and design practices, a strong portfolio showcasing my innovative work,
and proof of where I made products better for people.

I’ve delivered best-in-class Design & Research services over Atlanta, GA for the past decade, serving clients like:
Amazon, Coca-Cola, FedEx, RedFin, Superior Essex, and Cox.

I’ve helped companies reach unreachable goals, and contributed to apps used by 500K – 1M users,
and my professional reviews glow to prove it.

Thanks for showing an interest in my work.