User Experience Manager for Global Website Network

Role:

USER EXPERIENCE MANAGER, PRODUCT MANAGER.

Responsibilities:

IA, UX, Creative Direction, Research.

Deliverables:

Architecture and Taxonomy Documents, Wireframes, Supportive Research, Other Design and Technical Requirements for different development teams.

Challenges:

• Make the buying process for a customer base more self-serve, automated, a free of friction–an audience made of up of engineers and executives.
• Out-match competitors by best-in-class customer experiences (shopping, finding precise technical stats for their application).
• Migrate multiple websites from different platforms and supporting systems, onto 1 central platform, in a short period of time.

Research:

• Human to Human,
• Internal Reporting Data Sources

Collaboration:

• 3 Development Teams,
• 2 Product Line Teams,
• 1 Engineering Team,
• +1 Designer.
• +1 Content Writer.

Results:

• Increased lead form traffic by 11% on average, across many sites.
• Delegated lead traffic more intelligently to different regions, divisions, and with ranked prioritization. 
• Published content more geared towards a new generation of scientists, in a growing market of Transportation.

Accomplishments:

• Migrate 5 websites onto a more robust platform and supporting system in 3 months.
• Persuaded a legion of different business units, how they can better promote and position their expanded markets online (instead of focusing only on core markets). 
• Was able to save and restore multiple websites during a sweeping company outtage. 
• Recommended design and development processes, that enabled the achievement of accelerated website launch plans. 

Measures: 

• A/B experiments built to measure granular engagement.
• Significant tagging from third-party plugins, that enabled real-time user tracking and feedback.