PORTFOLIO
TRAVIS PECK
Strategic Product Leader + Lean UX/CX + Research & Testing + Design Services
RECENT WORK
UX Design & Researcher
Amazon (Middle Mile) – Mobile app, Web app
Results:
40% increaseCard activations – 2024 |
28% increaseCard orders fulfilled – 2024 |
75% successSelf account provisioning – 2024 |
150% increaseUsers / Accounts since launch – 2024 |
Challenges:
- How might a driver be more successful in fixing issues at merchants and stores?
- How might a driver be more successful in managing their own Card and PIN numbers?
- How might an account holder better secure the card authorizations on their account?
- How might a cardholder more securely verify their card / account / plan, without needing to call customer support or their administrator?
Collaboration:
- Multiple development teams, 1-2 Designers, Many sources of research data Researchers, Many contributors and stakeholders.
UX Manager
Driven for Comdata, Fuelman – Mobile apps
~$1.2M revenueRevenue earned 2023 – 2024 |
+10% increaseSelf account provisioning – 2024 |
+3% OptimizedCustomer support call volume – 2024 |
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1stMobile traffic outpaced Web traffic – 2023 |
Challenges:
- How might an account manager/driver user activate their account more quickly (< 30 days from credit check)?
- How might an account manager user more easily get the Card to the driver (< 48 hours from receipt of the Card)
- How might a non-customer get pre-approved for more credit and more products?
- And more
UX Manager
Driven “Enterprise” – Web, Mobile
Results:
+10 IncreaseCard self-authorizations – 2023 – 2024 |
+7% OptimizedReduced customer support call volume – 2024 |
+1.5 IncreaseIncrease visits per user /month – 2021 |
38%+ IncreaseUser count up to 650K users – 2024 |
Challenges:
- How might an account manager of a large fleet get easier access to their huge chunks of data?
- How might an administrator be able to register / activate / upload huge numbers of users?
- How can we increase the performance of the top 5 pages, so that they load in < 2 seconds?
UX Lead / Contributor
Comdata ChargePass – Mobile app
Results:
~90% IncreaseReturning users who mapped directions |
40% IncreaseViews to pricing & availability jumped |
1stAdded first 1,000 users – 2024
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Challenges:
- How might the app communicate a driver’s ability to charge their vehicle, as quickly and effortlessly as possible?
- How can the driver profile be more intuitive, so the app usage can be more touch-go vs continuous maintenance?
- How should the app communicate costs and wait times, when data is often sparse or unreliable?
UX Manager
Driven “Small to Medium” – Web, Mobile
Results:
- +3% – Increase in customer self-service of PINs 2022 – Driven web.
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+2% – Increase in customer self-service of Purchase Profiles – 2023 – Driven web
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+3.5 – Increase in customer self-service user/account provisioning – 2022 – Driven web
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+20% – Increased Card self-authorizations by customers between 2023 – 2024 – Driven network
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-9% – Reduced customer support call volume through self-service enhancements – Driven network
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+1.2 – Increase in visits per user, per month (from 1.5 to 2.7 visits) 2021 – Driven network
UX Responsibilities Breakdown
Last 5 Years
- MANAGEMENT, TEAM LEAD 90%
- STRATEGY, SOLUTIONING 80%
- DESIGN, PROTOTYPING, CREATIVE 70%
- RESEARCH 60%
- TESTING 40%
- AUDITS, COMPLIANCE REPORTS 30%
Top Performances
Highest production/output per year – Product Design & Research
Wireframes / year
Flow Diagrams / year
Annotations / year
Prototypes Published / year
Research Studies / year
Human Interviews / year
Surveys / year
Tests / year
WORK EXPERIENCE
Last 5 – 10 Years
Lead Information Architect
Coca-Cola Drink Dispenser UI – Machine
Challenges:
- How to make this product more desirable and compatible internationally?.
- Why customers prefer paying for a technician to fix troubles, instead of using the device to fix themselves?
Research:
- Live Customer Visits, Human to Human, Internal Reporting Data Sources
Collaboration:
- 3 Development Teams, 2 Product Line Teams, 1 Engineering Team, 1 Designer.
Product Designer
RentPath (RedFin, ApartmentGuide) – Web, Mobile
Challenges:
- Managed up to 5 Products ($8m Revenue) – B2B Customer Portal, some consecutively, over 3 years
- Contributed product design across various subscription apps like Communications, Reputation Monitoring, Listing Builder, and more.
Achievements:
- Created a mass communications app and positioned it to make $2m / annual revenue, in just a period of 6 months.
- Managed and designed a reputation monitoring app and helped position it to make $5m / annual revenue.
- Empowered 7,000 customers to market to their communities with an average 70% open rate (Email, SMS Text).
- Performed as the information architect for 2 different company mergers/acquisitions.
- Reimagined the advertising lead generation form across the company’s consumer website network (10m visitors).
User Experience Manager for Global Website Network
Challenges:
- Make the buying process for a customer base more self-serve, automated, a free of friction–an audience made of up of engineers and executives.
- Out-match competitors by best-in-class customer experiences.
- Migrate 20 websites onto a more robust platform and supporting systems.
Collaboration:
- 3 Marketing teams, that included Designers, Content Writers, 2 Product Line teams, and Many Scientists and Engineers
Measures:
- A/B experiments built to measure granular engagement.
- Significant tagging from third-party plugins, that enabled real-time user tracking and feedback.
Diverse & Exceptional Work Experience
Clients & Partners Served
The following companies include ones that I’ve worked on projects for, directly and through partnerships.
My Work Used In
Web Apps, Sites
Mobile Apps
Enterprise Applications
Side Projects
This collection of visual arts and marketing services work was fulfilled by Radigital Studios for newly invented products.
Peanut Butter Tool (PBT)
Magna Murals
Mr Foamie
Ever Floss
TRAVIS PECK
Strategic Product Design Leader + Lean UX/CX + Research & Testing + Innovation
With expertise in user experience and design practices, a strong portfolio showcasing my innovative work,
and proof of where I made products better for people.
I’ve delivered best-in-class Design & Research services over Atlanta, GA for the past decade, serving clients like:
Amazon, Coca-Cola, FedEx, RedFin, Superior Essex, and Cox.
I’ve helped companies reach unreachable goals, and contributed to apps used by 500K – 1M users,
and my professional reviews glow to prove it.
Thanks for showing an interest in my work.
Years Work Experience
References
