Lead Information Architect for Drink Dispenser Software

Role:

INFORMATION ARCHITECT, PRODUCT MANAGER, BUSINESS ANALYST.

Responsibilities:

IA, UX, Design, Research.

Challenges:

• How to make this product more desirable and compatible internationally.
• Why customers prefer paying for a technician to fix troubles, instead of using the device to fix the troubles themselves. 

Research:

• Live Customer Visits,
• Human to Human,
• Internal Reporting Data Sources

Collaboration: 

• 3 Development Teams,
• 2 Product Line Teams,
• 1 Engineering Team,
• +1 Designer.

Results: 

• Measured based on the analysis and feedback of veteran dispenser technicians. 
• Measured on the basis of successful setups of new devices, and the re-enrollments of existing devices. 
• Surveyed customer stores who showed interest in upgrading their drink devices.

Achievements:

1. Translated the Freestyle software in 15 different languages.
2. Designed the UI to be more scalable, for the different languages, features, and regional variations. 
3. Modernized the company’s design system and libraries.